Blenheim Road Opening - Queues
Having gained a wealth of manufacturing and retail knowledge, Reginald’s son Geoff, joined Millers in 1986. The following year in July 1987 Millers Decorator World opened on Blenheim Road. Millers introduced to Christchurch a trend in retailing which had proven highly successful overseas, namely ‘Shed Operations’. Reginald had studied ‘Shed Operations’ in England in 1986 and concluded that the concept would work equally well in Christchurch. The benefits of large merchandise selections at competitive prices had attracted vast numbers of the buying public to these sheds, which were found on industrial estates on city outskirts, adjacent to major arterial thoroughfares.